About Opticalm

Your eyes are the windows to the world. That is why it is important to take care of them. Opticalm is a new and easy to use Eye Care range of 4 products that allow you to take care of your eyes the way you want.

You want to treat your dry eyes with a natural product? Or you are looking for a convenient solution for your tired eyes that you can use any time any place? You just want to make your eyes look beautiful again?

Opticalm offers the best solution for the most precious sense of your body by offering solutions for these most important needs:

• bio-compatibility: If your eyes are sensitive and you suffer from dry eyes, you need a product that is very similar to your own tears (= bio-compatible) so it is well tolerated by your eyes.
• convenience: If you have a modern lifestyle, you want to relief your dry or tired eyes in a quick and efficient way.
• beauty: If you suffer from stressed and red eyes, you need a product that makes your eyes look beautiful again.

The graph below shows these 3 consumer needs bio-compatibility, convenience and beauty on 3 different axes. We can say that Opticalm covers the maxima of all axes with its different products:

• Opticalm Soothing Eye Drops and Relaxing Eye Bath are 100% bio-compatible and reach therefore the maximum on the bio-compatible ax;
• Opticalm Lipomyst is the most convenient solution for dry and tired eyes so reaches the maximum on the convenience ax;
• Opticalm Gouttes Bleues are drops to make your eyes beautiful again so it reaches the maximum on the beauty ax.

The strength of Opticalm is that each product scores the maximum on its respective ax, while most of the standard eye care products are only answering a part of these consumer needs.